When Roku said it would start shipping its media streaming boxes to the U.K. for the first time last month, there significant missing local media power -the BBC’s iPlayer.
The iPlayer is responsible for nearly two billion viewings in 2011 alone in the UK.
Well Roku is announcing that it’s launching an iPlayer channel for its British customers, allowing them to access the service’s library of popular television programs through their devices.
Roku already boasts a lineup including UFC, Fox News, and Netflix, which launched last month in the U.K and Ireland.
“This is among the first of many significant content partnerships for Roku in Europe and we look forward to making additional announcements in the coming weeks,” said the company’s European boss, Clive Hudson.
Rumors continue to circulate that will soon add Netflix competitor Lovefilm.
Rokus are priced at £49.99 and £99.99 ($79 and $158) in the UK.
