Sprint today announced that it has acquired Handspring/OneLouder, a Kansas City-based company that it will add to its own Pinsight Media+ advertising business.
Handspring has developed smartphone applications for more than a decade, and targeted platforms such as Palm OS and Windows Mobile with its informative and useful apps. The company later paired with OneLouder, an advertising business, to expand its offering.
“Bringing the capabilities of Handmark and OneLouder in-house is an exciting move as we position Sprint for market leadership in emerging mobile products and services,” said Mike Cooley, vice president of New Ventures at Sprint. Terms of the deal were not disclosed.
There was no immediate word on what will happen to Handspring’s mobile apps, but the OneLouder team will join Sprint’s Pinsight Media+ arm.
