Beats Music has announced the pending launch of an online and mobile streaming music service. Beats Music will be available to Android, iOS, and Windows Phone devices for $9.99 per month.
The subscription fee grants users unlimited access to 20 million tracks, including streaming and downloads for offline playback. Beats Music will offer dozens of curated music stations, as well as allow consumers to create their own. The service will offer a Just for You function, which offers a personalized selection of albums and playlists based on user tastes; Right Now, which is a continuous playlist made from the user’s location, preferences, surroundings, and mood; Highlights, which is made from current and culturally aware playlists; and Find It, a search function that pulls out playlists and songs. According to Beats, it is paying all artists the same royalties for their music.
The service runs on the platform built by MOG, which was bought by Beats Audio in 2012. Single lines can test the service for free for one month, after which the monthly subscription kicks in. Beats Music also announced a collaboration with AT&T. Beats Music for AT&T customers will cost $15 per month and targets families or other groups that use Mobile Share plans. Beats Music for AT&T gives up to five people unlimited streaming and song downloads per month. AT&T is offering families a free 90-day trial, but there is no free, ad-supported version of Beats Music; it’s all or nothing.
Potential customers do not need to have Beats headphones in order to subscribe to Beats Music. Beats Music will become available January 21.
