Nielsen for the first time is doing analytics on a video game console network. The goal of the new ratings system is to measure how many people were playing the game at a particular time and, therefore, how many saw the included advertisements during “1 vs. 100”.
1 vs. 100 is a game show that anyone with an Xbox Gold account can play. Now in its second season, the game lets people win games, Xbox points and other prizes by answering trivia questions. The aim is to give the players the true feeling of being on a game show. Some sessions even have a live host, Chris Cashman. For the last two season Sprint has been the main sponsor of the game.
You can learn more at the Microsoft Advertising blog.
