PepsiCo’s Doritos announced today they are teaming up with Universal Pictures for the Super Bowl. Fans worldwide can create their own Doritos ads for a chance to win the $1 million grand prize. The grand prize winner will also receive a dream job with Universal Pictures in Hollywood.
Here’s the details:
PepsiCo’s Doritos brand is asking fans around the world to create a Doritos television advertisement for the chance to see their ads air for an audience of millions. Two winning ads will air for a global television audience with the creator of the ad that receives the most consumer votes winning a $1 million (U.S.) grand prize and a life-changing opportunity to work for a full year onsite as a contractor at Universal Pictures. For more than 100 years, Universal has created global hits from “Jaws” to “E.T. The Extra-Terrestrial,” as well as the blockbuster films of the “Jurassic Park,” “Fast & Furious,” “Bourne,” “Ted” and “Despicable Me” series. More eligibility details and official rules are available at Doritos.com.
This opportunity for aspiring filmmakers around the world is part of the ninth installment of the Doritos Crash the Super Bowl contest. Since it began in 2007, the annual contest has invited consumers to create and submit 30-second homemade ads celebrating their love of Doritos tortilla chips for a chance to see their work during the Super Bowl broadcast — the annual championship game of the National Football League. The program regularly draws more than 100 million viewers in the U.S. alone and millions more around the world. This marks the second time in the history of the competition that consumers in participating countries worldwide have been invited to enter. Winning ads will be potentially aired in each creator’s respective markets even after the Super Bowl broadcast.
While working onsite at Universal Pictures, this year’s winner will experience firsthand the inner workings of this major motion picture studio and have the chance to lend his or her creative talents to a variety of projects, including future Universal Pictures releases such as “Pitch Perfect 2” and other big comedies. This year’s winner will also collaborate with some of the most talented stars in Hollywood, including Elizabeth Banks, who will be making her directorial debut on “Pitch Perfect 2.” Banks has starred in critically-acclaimed films such as “The 40-Year-Old Virgin,” “Seabiscuit,” and “Pitch Perfect,” as well as global franchises like “The Lego Movie,” “The Hunger Games” and “Spider-Man.” In addition to her role as a collaborator with this year’s Crash the Super Bowl winner, Banks will also serve on the judging panel that determines the contest finalists.
“The Doritos Crash the Super Bowl contest is such an exciting program because it gives aspiring filmmakers around the world an opportunity to break into the entertainment industry,” Banks said. “Making my directorial debut with ‘Pitch Perfect 2’ is a dream-come-true for me, and Universal is the studio giving me that shot. I love that Universal and Doritos are also taking a chance on a talented fan, opening doors that could catapult this year’s Crash winner to the big time and change his or her life.”
