UK TV network Sky has expanded its Now TV offerings on the Apple TV to include its Entertainment and Movies packages, according to an announcement. The app’s user interface is the largely same — including New In, Most Popular, and Must See categories — but now extends beyond sports, and has adopted a “flat” look to match the Apple TV’s new iOS 8-style aesthetics. The Now TV iOS app has offered a wider range of content for some time.
The Apple TV upgrade appears to be in preparation for upcoming subscription fee hikes, which as of October 16th will bring the Entertainment bundle up to £7 per month and Movies to £10. Sky is however adding more content to each package, and has been enabling streaming on more platforms, including the Xbox One, PlayStation 4, and most recently the Chromecast.
