Sprint today announced a new service called Direct 2 You, wherein a Sprint technician will bring the store experience to customers who purchase a new phone.
According to Sprint, some customers prefer to shop from home, but are uncomfortable setting up their new device on their own. With Direct 2 You, customers can make purchases from afar and still receive the same benefits as buying in stores, such as setting up the phone, transferring content from the old phone to the new one, and tutorials to ensure the customer understands how to use their new device. Sprint said customers can choose to receive their Direct 2 You service at home, job site, or other location.
The company is launching the service in its home market of Kansas City today, with plans to expand to Chicago and Miami on April 20, and the rest of the country by the end of the year. At launch 30 techs will be working in the field, but Sprint is preparing an army of about 5,000 technicians to perform the service.
Techs will also be able to teach customers how to learn a new operating system if they’re switching from an Android device to the iPhone or vice versa. Sprint said eligible upgrade customers will receive a message from Sprint with an offer to try Direct 2 You when it’s time for them to update devices. Customers can then choose to respond and set up a Direct 2 You appointment.
Sprint’s Direct 2 You service will be offered free of charge.
