Android users can now tap into push notifications from their favorite web sites.
Google updated its Chrome browser this week with support for personalized notifications that come directly from the web. Google says some early adopter web sites (eBay, Pinterest, Vice News, and others) will begin offering the notifications to web surfers in the next few weeks.
The notifications will behave just like those in native apps and can offer information such as breaking news or alerts to updated content. Google says web designers should be able to add the notifications to their own sites easily. The new version of Chrome also makes it simpler and faster to drop web sites onto the Android home screen thanks to new prompts that come directly from the web site itself.
Google had been testing these features in a beta version of Chrome since last month. This latest release of Chrome is free to download from the Google Play Store.
