Bungie has had a bit of a rough week. It began with an interview with Eurogamer which appeared to show Destiny creative director mocking the interviewer for being ‘anxious’ about Destiny’s upcoming collector’s edition. The expansion, The Taken King, will add a whole ton of new content to the quasi-MMO shooter, and Bungie put together a collector’s edition featuring a swath of in-game content. To get that exclusive content though, you’d have to purchase the base game and all that DLC again as part of the collector’s edition.
Following creative director Luke Smith’s assertions that gamers would “throw money at the screen” to get the exclusive class-based emotes in the CE, some of Destiny’s biggest fans took to reddit to complain about Bungie’s apparent attitude. Luke Smith issued an apology for his remarks and announced that the digital content in the CE would be available as a separate $20 bundle.
Some fans were pleased, but others turned their attention to Destiny’s Red Bull promotion, which offers consumers 6 months of early access to a quest chain for taking codes from specially marked cans of Red Bull.
Dying Light’s developer, Techland, offered a mocking counter campaign, suggesting that players can win free Dying Light DLC for posting selfies of them drinking water.
The issue has re-opened discussions about the way publishers treat their fans with all these weird promotions and DLC tie-ins.
