On Tuesday, Showtime began offering direct subscriptions to its service through Apple TV that no longer require an existing cable or satellite service, the company revealed. The network, which features shows such as Dexter and Weeds, is also bringing the standalone service Showtime Anytime to iOS users soon, likely by July 12. Like its rival HBO, the streaming service will offer both a wide back catalog, along with current movies and original programming.
The CBS-owned Showtime first announced it would bring the Anytime service to Apple devices last month, following HBO Now’s popular launch and similar service. As HBO did in timing its launch to coincide with one of its most popular shows, Showtime’s Apple TV debut comes just ahead of the season premiere of Ray Donovan.
The new channel is available on all black Apple TV units (second and third generation). A free 30-day trial is available before users have to start paying.
