Comcast Corporation is preparing to launch its own online video service featuring content from high-profile media partners. As per Business Insider, the in-the-works video platform is currently dubbed as “Watchable.”
News about the launch of the video service had first emerged in April. Recent reports highlight Comcast’s intentions to partner with major digital publishers such as BuzzFeed Lifestyle and Comcast-backed Vox Media. Other partners include The Onion, Refinery 29, and AwesomenessTV, and newer websites like Vice and Mic, as well as legacy networks such as NBC Sports.
The video service aims to take on rivals such as Facebook’s online video components and Google’s YouTube. Furthermore, the platform will also compete with the rumored online video service by Verizon.
A complete list of media corporations partnering with Comcast has still not been disclosed; however, sources close to the matter have said that many partners are committing to the media company for at least some years. The terms of the agreement mandate participating partners to upload original and unlicensed video content to the platform, for its subscribers to stream on demand.
It looks like the service will initially be offered to Xfinity customers. The content from these partnering media companies will be bundled together and curated for millions of Comcast users who own Xfinity X1 boxes. The service will soon be more widely available on Android and iOS devices as well.
