A handful of tech companies this week launched the Alliance for Open Media with the intent of creating an open standard for high definition video that will be compatible with all devices across the web.
The companies hope to field next-generation codecs that are interoperate and open, optimized for the web, and scalable to any device at any bandwidth. They also hope the video codec will deliver consistent performance in real-time, while having a low computational footprint that is flexible for commercial and non-commercial use.
The Alliance for Open Media is working on a video standard first, but will target other standards, such as audio, over time. Founding members include Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix.
The alliance will use its” collective technology and expertise to meet growing internet demand for top-quality video, audio, imagery and streaming across devices of all kinds and for users worldwide.”
The alliance said it will provide more information about itself and its goals later this year.
