Microsoft today released a wholly new version of its Bing Search application for the iPhone.
The app takes advantage of new features in iOS, such as app linking, to improve search suggestions and results. To start, the app now includes generalized, touch-based search tools to more quickly find places nearby, restaurants, movies, and other popular searches in the area. Users can tap to search for these types queries rather than enter text.
Deep linking lets Microsoft merge search queries with on-board apps. For example, search results for items such as restaurants and movies will reach into third-party apps, like Fandango, for taking action. Microsoft took pains to improve the experience of searching for media, including movies, books, songs, and videos, as well.
Bing for the iPhone is free to download from the iTunes App Store.
