Facebook is testing a new fundraisers tool for nonprofits, as well as improvements to its donate button. Vice president of product management Naomi Gleit said in a Newsroom post that 37 partner organizations are testing the new features—including Mercy Corps, the National Multiple Sclerosis Society and the World Wildlife Fund—adding that other U.S.-based 501c3 nonprofits can sign up here to learn more about the fundraisers tool and new donate button, which will be made available more widely “soon.”
Gleit described the new fundraisers tool as follows:
Fundraisers are a dedicated place to raise funds from a nonprofit’s page for a specific campaign.
Nonprofits can tell their campaign story, rally supporters, collect donations and visibly track progress toward a goal for year-end drives, themed campaigns and special projects such as building a clean water well or funding a clothing drive.
People will be able to donate in just a few taps and share their donations with friends. All shared posts will also include a donate button, making it easy for anyone who sees it to donate and join the fundraiser directly from News Feed.
And she wrote on the changes to the donate button:
To help nonprofits increase donations, we’re improving our donate button and making it available on pages and posts. Adding a donate button to a page will give a nonprofit a consistent place to collect donations, even as they update their page’s content. Including a donate button on a post will give people an easy way to donate directly from News Feed.
Both of these buttons will make it easy for supporters to contribute using a one-page form without leaving Facebook, and share that they donated with their friends.
