EA has announced “an all-new experience” on account of its players being “the driving force behind everything we do”. In other words it’s holding a convention, on June 12 in London and June 12-14 in LA and over the internet.
At EA Play you’ll get to “experience hands-on game demos, live events, competition, special guest appearances, exclusive memorabilia” and other expo staples I don’t immediately associate with an all-new experience, but details are thin on the ground, so I’m willing to see what they do before going off.
What with the arrival of Origin Access on PC too, EA is chanting that games-as-a-service mantra!