Sprint has reversed its position on contracts and starting today began offering them again as an option to customers purchasing new equipment.
Sprint customers can pay full price for phones, lease them, break payments up over time, or sign a two-year contract to purchase phones at subsidized prices. The company nixed the contract offering only a month ago.
“We listened to our customers and are giving them more choices to get their new device,” said a Sprint spokesperson to FierceWireless. “Sprint is the only carrier to offer the most choices to obtain a new device — lease, installment bill, two-year contract or pay full retail price.”
AT&T, T-Mobile, and Verizon Wireless have largely given up the idea of using contract pricing to lure in customers.
