The “Stars Wars” franchise remains alive and well on the small screen, with Disney XD’s season two finale of “Star Wars Rebels” surging to some of its best numbers in months.
In Nielsen’s “live plus-7” estimates, the hourlong March 30 episode of “Star Wars Rebels” garnered 2016 highs in kids 6-11 (303,000/1.3 rating) and boys 6-11 (220,000/1.8 rating) and tied its highest-rated telecast of the year in kids 2-11 (1.0 rating) and boys 2-11 (1.4 rating). And in total viewers, its 1.2 million viewers is the largest audience for the show in more than a year.
On digital platforms, “Star Wars Rebels” generated 3.2 million viewers on the Disney XD app and amassed over 8.8 million VOD orders throughout its season.
Competitively, the “Star Wars Rebels” season two finale ranked as the No. 1 cable TV telecast in the hour among boys 6-14 (290,000/1.6 rating) and ranked a solid No. 2 in kids 6-11 and across target boy demographics. For the season, roughly 22 million people watched at least six minutes of “Star Wars Rebels,” including 5.5 million kids 6-11, 3.2 million boys 6-11 and 7.6 million adults 18-49.
“Star Wars Rebels,” set between the movie chapters titled “Revenge of the Sith” and “A New Hope,” is produced by Lucasfilm Animation and distributed by Disney-ABC Domestic Television.
