As revealed last fall, twice-elected California governor and international movie superstar Arnold Schwarzenegger (Terminator Genisys) is taking over as the new Celebrity Apprentice host. Today, NBC has released a new Celebrity Apprentice promo that heralds Schwarzenegger’s January 2017 arrival. Check it out in the player below!
“We are thrilled to be opening a powerful new chapter in the story of the ‘Apprentice’ franchise,” said Paul Telegdy, President, Alternative and Late Night Programming, NBC Entertainment when the announcement was first made. “Arnold Schwarzenegger is the epitome of a global brand in entertainment and business, and his accomplishments in the political arena speak for themselves. It was Arnold’s personal passion for the format that Mark Burnett and Donald Trump built over the last decade, as well as his fresh take on how to take it to new heights for today’s audiences, that made him the man to hire.”
In The Celebrity Apprentice, business-savvy celebrity contestants work in teams and are asked to perform various tasks and win challenges, all the while employing a business model that promotes teamwork and, hopefully, ends with a financially successful outcome – all for a worthy charity. Contestants are subjected to long hours, grueling deadlines, intellectual challenges, personality clashes and intense scrutiny. Each task will end in the boardroom, where contestants must account for their actions or risk being “fired” by the host until one remains.
“After leaving the show to run for political office, Donald made it clear that he wanted ‘The Celebrity Apprentice’ to be able to continue to raise millions of dollars annually for worthy causes, and now NBC and I have found an amazing new leader to do just that,” said executive producer Mark Burnett. “Gov. Schwarzenegger will use his vast and highly successful business, political and media experience to drive this hit franchise to new heights.”
