Amazon, in its latest move into the automotive space, is getting into the vehicle research business.The online retailer today launched Amazon Vehicles, a car research portal where consumers can view vehicle-detail pages and reviews of thousands of new and classic cars, while being able to upload photos and videos of their own rides. Those who upload their vehicles can interact with the Amazon Vehicles community by answering questions about their cars, the company said.
While Amazon is synonymous with online shopping, the new research portal isn’t stepping into vehicle transactions just yet. But it houses information one would expect to see on third-party shopping sites such as Cars.com and Autotrader. Amazon’s vehicle detail pages have sections that break down “model changes,” “model strengths” and “model value.” The pages also include an extensive “model overview” that summarizes vehicle features.
Beyond parts
Individuals who use the site can compare a specific vehicle’s trim levels side-by-side on the detail pages in neatly organized tables that outline price, performance, exterior and interior functions among other features. Amazon Vehicles is an extension of the company’s Amazon Automotive store, which is a marketplace for parts that Amazon sells and ships, as well as used parts offered by others, just as Amazon.com does for other, non-automotive products.
Amazon is steadily carving out a place in the automotive space. The Amazon Vehicles announcement comes after Hyundai launched a limited test-drive program in California through Amazon Prime Now, which is known for delivery of groceries and household goods.
