If Apple needed any help selling its new iPhone 7 line, mobile carriers may have come to the rescue. All four major carriers offered a free iPhone 7 to customers who traded in an earlier model and agreed to stay on for two years.
Now the results of the promotions are starting to trickle in. T-Mobile CEO John Legere, who was first to market with the trade-in offer, said iPhone 7 preorders hit record levels, totaling almost four times more that the prior record holder, the iPhone 6 in 2014.
“The iPhone 7 has been doing amazing at @TMobile!! Let’s talk about it!!” Legere said on Twitter, kicking off a series of tweets about sales of the new iPhone. Legere had first mentioned the record sales in a live talk on Periscope on Monday night.
