Verizon Wireless recently introduced a new service called PopData that allows customers to access an unlimited amount of LTE 4G data for 30 or 60 minutes. Verizon is charging $2 for a 30-minute session and $3 for a 60-minute session.
“PopData is a new time-based 4G LTE data option that gives customers even more options and control of their wireless plans,” said Verizon to Fierce Wireless via email. “PopData gives us an opportunity to learn more about how time-based data options resonate with our customers and how they engage with a digital-only experience through the My Verizon app.”
Verizon is pitching the option as a faster and more secure alternative to laggy public WiFi, though PopData will not be available if the network is congested. The service is being offered in beta status. Verizon did not say if or when it might become a permanent feature.
