Universal Pictures has announced a partnership with Brand Events to bring the ultimate adrenaline rush to fans of the Fast & Furious film franchise with a global live-arena tour that will transport fans straight into some of the most memorable scenes and stunts from the films.
Fast & Furious Live brings to life the physics-defying stunts that have defined the eight-film franchise. Using the most advanced technology and featuring all the favorite cars from the blockbuster series, Fast & Furious Live will evoke the most audacious moments from the series.
Re-creating the underground streets of Los Angeles to locations that crisscross the globe, Fast & Furious Live allows fans to relive the most extreme action as precision performance drivers—surrounded by blockbuster set design, authentic digital projections and state-of-the-art physical obstacles—execute pulse-pounding stunts.
“Fast & Furious Live will transform the live-entertainment industry in the same way the global box-office franchise has redefined the action genre,” said Vince Klaseus, President, Universal Brand Development. “Fans will experience everything they love about the films in an up-close and incredibly cool live show, putting them in the center of the action.”
“In addition to its arrival as a global live-arena tour, the launch of Fast & Furious Live represents Universal’s significant expansion of our franchises into entertainment channels that are as unexpected as they are innovative,” said David O’Connor, Executive Vice President, Global Franchise Management and Brand Marketing, Universal Pictures. “By bringing our series to audiences in entirely new formats, we are not simply growing brand portfolios, we are delivering incredibly exciting ways for fans to participate in the worlds our characters inhabit.”
Executive producers Chris Hughes and James Cooke-Priest, along with writer/director Rowland French, are the team from Brand Events who previously created and toured Top Gear Live.
“We’re incredibly proud to announce our partnership with Universal. Together, with a groundbreaking show, we will be bringing Fast & Furious to life in arenas around the world. This is set to be the most spectacular live-automotive production in history,” said Cooke-Priest.
Fast & Furious Live will be debut in 2018 with the next film in the series, The Fate of the Furious, set to debut in theaters on April 14 and a ninth film to be released on April 19, 2019, and a tenth on April 2, 2021.
