Apple says its new mobile platform will soon become the biggest augmented reality platform with the adoption of ARKit, a new way for developer to take advantage of existing iOS hardware and software to generate AR experiences.
Apple is already working with game and other content developers to bring AR to the iPhone and iPad. Augmented Reality merges real-world views with computer-generated content (think Pokemon).
Like the core of iOS 11, the new AR content is expected to arrive later this year.