Ready to expand their scripted and non-scripted slate, AMC has greenlit 10 episodes of Dietland, a new drama from Marti Noxon based on Sarai Walker’s novel. Dietland, which is set in the beauty industry, is a part-character drama and part-revenge fantasy, exploring “society’s obsession with weight loss and beauty in a bold, original and funny way.” It will premiere in 2018.
“This series, populated by unforgettable characters and unique storytelling approaches, will focus a wickedly entertaining lens on issues as diverse and divisive as dieting, dating, beauty and the many societal expectations that continue to dominate our culture and consciousness,” said Charlie Collier, president of AMC, SundanceTV and AMC Studios.
Dietland marks Noxon’s return to AMC after her work on Mad Men. She will serve as executive producer, writer, and showrunner on the project, a co-production between AMC and Skydance Television. Skydance’s David Ellison, Dana Goldberg and Marcy Ross are executive producers, along with Maria Grasso of Tiny Pyro, Bonnie Curtis and Julie Lynn of Mockingbird Pictures and Jackie Hoyt.
AMC opened a writers’ room for Dietland late last year under the network’s “scripts-to-series” development model, which spends several months exploring a potential series before a greenlight.
“Dietland is a wildly inventive and funny story that boasts powerful female characters against a backdrop of provocative social commentary,” said Skydance Television president Marcy Ross. “We are so fortunate to have Marti Noxon at the helm of this incredible new series and to have AMC as its ideal home.”
