Ford said this week it will increase its battery electric vehicle offerings beyond the 300-mile range crossover EV it plans to offer by 2020. The automaker is setting up an internal team named Team Edison to study and develop fully electric cars. It will be separate from Ford’s other electrification efforts, which include hybrid and plug-in hybrid offerings.
“We see an inflection point in the major markets toward battery electric vehicles,” Sherif Marakby, Ford’s head of electrification and autonomous vehicles said. “We feel it’s important to have a cross-functional team all the way from defining the strategy plans and implementation to advanced marketing.”
Marakby also said Ford is on track to deliver 13 electrified vehicles over the next five years. The automaker has announced seven of those vehicles, which include the 300-mile range crossover. He said Ford will increase the number of battery electric vehicles it will offer, but did not offer details or a timeline.
He also said the new team will explore partnerships. Ford was rumored to be in talks earlier this year about acquiring Lucid Motors, and in August said it would form a joint venture with Chinese automaker Anhui Zotye Automobile Co. to manufacture all-electric vehicles for China.
“We are open to partnerships, but this team will be responsible to define the strategy,” Marakby said. He said the team’s goal was to “move fast and think big and really grow the BEV offerings from Ford.”
