When 2011 Ford Fiesta owners pick up their new car, they’ll enjoy learning about it in a whole new way through the use of an interactive USB. In an Auto Maker first, Ford created the new delivery program for the Fiesta to make the initial owner experience unique.
The Fiesta delivery approach is different than anything Ford has ever done before. The Fiesta “unpackaging” experience is a new way for Ford and its dealers to interact with customers to bring their new vehicle to life. It has three major components, In the showroom, on the way home and at home.
In The Showroom
The experience kicks off with a short video featuring Fiesta Movement agents that is viewed on a kiosk located on the showroom floor. Following the video, consumers have their picture taken with their new ride, which is then uploaded to the Fiesta Community site.
On The Way Home
When in the car, the owner plugs the preloaded USB into the Fiesta that “unwraps” the car and helps owners explore all the cool features in their new car, all in nineteen minutes of infotainment-type audio. Topics ranging from push button start, to the sound-deadening windshield glass are covered.
At Home
Once they get home, the USB goes into their home computer and downloads a Fiesta Community app.
Features of the Fiesta Community App
- Fiestapedia: Serves as an online wiki, where owners can get tips from other owners and contribute their own ideas, with more than fifteen categories to choose from.
- Photoshop: Users can retrieve their photo taken when they received their car, and Photoshop in a background, with more than fifty to choose from. After the photo is completed, it can easily be shared through social media channels like Facebook.
- Online Community: Connects owners through collaboration with Fiesta Faction, an existing enthusiast club.
- Dealer Store: Ties owners in with their dealer, so they can check out their Facebook page or website, and keep up-to-date with events.
- Podcasts: Offers a dozen podcasts with greater detail about the features on Fiesta, such as safety and SYNC.
- Fiesta News: Provides updated news on the world of Fiesta
- Ford Connections: Makes it easy to connect with Ford, through http://www.fordvehicles.com/, http://www.syncmyride.com/ and http://www.flmowner.com/.
