The Wimbledon Championships tennis tournament is to be streamed in 4K resolution and high dynamic range color (HDR) to UK viewers by the BBC.
It will follow a current trial in which World Cup football matches are being shown via iPlayer using the next-generation TV technologies.
The BBC also plans to make select matches available in 4K – but not HDR – to Sky Q customers.
The Sky Q coverage will be limited to the men’s and ladies’ singles semi-final and final matches and will be delivered via satellite rather than the internet.
Users will be given the option to access the Ultra HD feed via a pop-up message.