Now a new report at The Information suggests Walmart is considering a move into the SVOD ranks with a low-cost streaming option which will reportedly be less than $8 a month – but might be ad-supported.
This would be in addition to the Walmart-owned Vudu, a VOD service which offers thousands of titles to buy or rent and an ad-supported free streaming element. It’s not clear what, if any, original programming would be included if the company moves forward with a new SVOD service – and it suggests they are still quite undecided about doing it at this point.