Despite all greats apps now out for phones, music still the dominant factor in how iPhone and iPod touch owners use their devices, the NPD Group discovered. While 99.9 of all iPhone owners have downloaded a free app at some point, 82 percent have been willing to pay for music. Some 56 percent have only ever bought songs from iTunes.
Music sales have slowed down, NPD VP Russ Crupnick said, but apps have been a “distraction” and aren’t taking away from a primary focus on music. The researchers did see money in apps, as 69 percent of those who hadn’t bought an app were considering it, but most of the money remained in audio.
