Former Apple CEO John Sculley, who followed Steve Jobs as Apple CEO in the late 80s, has invested in a startup company that aims to make wearable health sensors that may tie in with apps for mobile devices such as the iPhone, the Boston Business Journal reports. The company’s website, misfitwearables.com, makes a small play on Apple’s reputation with its teaser-page greeting of “Why, hello world.”
The company has been created by Sonny Vu, who was previously with AgaMatrix, a company that produced a glucose-monitoring device for Sanofi-Aventis that worked with the iPhone. According to an SEC filing, Vu and Sculley, along with AgaMatrix co-founder Sridhar Iyengar, are the primary investors in the company, which previous went under the name Aetherware.
As of November 23rd, the company had raised $200,000 of a planned $700,000 for the first round of financing. The company is based in Massachusetts.
