Microsoft confirmed late rumors and said it would make 2012 its last CES keynote. Company Corporate Communications VP Frank Shaw said the company’s launch windows “generally don’t align” with the January show and that it didn’t make sense to have a keynote or booth in the future. Shaw indirectly admitted that the company was increasingly keynoting CES because it was “the way we’ve always done it” rather than for actual product launches, which were often months after the show.
“As we look at all of the new ways we tell our consumer stories — from product momentum disclosures, to exciting events like our Big Windows Phone, to a range of consumer connection points like Facebook, Twitter, Microsoft.com and our retail stores — it feels like the right time to make this transition,” he said.
Microsoft would still circulate at CES, but it would be talking primarily to partners.
