In the company’s first official press briefing, Pinterest CEO Ben Silbermann released dedicated applications for both Android and for the iPad, joining the newly-redesigned iPhone version. “Our goal has never been to get you in front of the computer transfixed for hours and hours on end, it’s to get you offline,” Silbermann explained, referring to users on the mobile apps versus the web interface on desktop computers.
All three applications have been coded individually, echoing the handcrafted ethos of the company. The new Pinterest for iPad includes a Pinterest-specific browser in the application, including a new button that can be used to select an individual image and then display all pinned items from the same website.
Last week, the service opened up to the general public — ending a system of waiting lists and user-granted invitations which were previously required to join the site. Pinterest does not have a revenue-generating business model at this time, but has successfully raised $100 million in funding.
The iPad application is available for free on the iTunes App Store. Pinterest for Android is also free, and requires Android 2.2 or greater for use.
