Lane Bryant is launching an ambitious social community, to try to become one of the first apparel retailers to embrace social networking and new media. Inside Curve designed to welcome women from all over the country to join in fun, fashion and friendship.
Although Inside Curve is their biggest leap into social networking, it isn’t a first for the Lane Bryant. They host Twitter and Facebook pages that allow members to follow and interact with the brand they love. Inside Curve offers even more opportunities with product reviews, design tips, style advice and more. Members enjoy up-to-the minute insight on style, trends and behind-the-scenes features. Exclusive member savings and promotions are added bonuses.
As the first retailer to Twitter from the red carpet during the motion picture premiere of Mamma Mia!, Lane Bryant understands the importance of engaging its most passionate customers in conversations about the brand’s fashion and new initiatives. Lane Bryant is the first women’s apparel retailer to take advantage of this fresh marketing approach.
Fresh from winning two PRism awards, awarded by the Public Relations Society of America for the creative use of social media, Lane Bryant will utilize Inside Curve by listening to members, asking questions and interpreting feedback to improve their customer experience and relationship with the brand.
“Lane Bryant has one of most passionate and engaged fan bases of any retailer. Our woman loves fashion, loves color, and insists on being on trend and knowing what’s coming next. Inside Curve is her opportunity to join thousands of women who feel the same way,” says Jay Dunn, Vice President, Marketing.
“In addition, Inside Curve is the prototype of customer engagement, using new media and social networking to bring a voice and personality to our brand. It’s fun. It’s fresh. It’s as creative as the fashion we design. It’s the way all retailers will eventually communicate and interact with their most enthusiastic customers,” says Dunn.
Inside Curve is accessible through the Lane Bryant website: lanebryant.com.
