Posts tagged as: InMobi

InMobi: iOS Widened Small Lead Over Android in Ad Share

The total mobile user base is significantly less oriented towards Android than phone market share would suggest, according to research. An InMobi study saw iOS extend a slight lead in North America based on ad impressions, going from an 0.6-point lead at 33.1 percent in the fall to a 2.7-point gap at 36.8 percent in […]

InMobi Study Shows Extremely High iPhone 5 Interest

InMobi released a study whichlaimed that a full 41 percent of North American cellphone owners planned to buy an iPhone 5. The interest, including Canada, Mexico, and the US, would have just over 50 percent of interested people buying within half a year. That number was built on assumptions of a new model and might […]

InMobi Acquires Sprout In Race to Grow Its HTML5 Rich Media Mobile Ad Network

InMobi today announced the acquisition of Sprout, whose HTML5 rich media creative platform helps agencies and brands reduce the complexity of rich media mobile ad creation and distribution. InMobi’s global presence combined with Sprout’s rich media technology will help the mobile advertising industry easily build and distribute engaging rich media ads to consumers everywhere.  This […]

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