Taiwan computer manufacturer Acer is discontinuing its eMachines brand. The move, which will see the brand’s operations come to a close, forms part of the company’s overall move away from budget base models and towards ultrabooks and similar form factors, something CEO JT Wang started in late 2011.
The company is continuing its three-year brand-consolidating process, according to DigiTimes, with the removal of the eMachines brand only being part of the process. Acer also owns Gateway, a company it bought in 2007, and finalized its buyout of Gateway-owned Packard Bell in 2008.
