Google released a supposed kid-friendly version of YouTube in February, and it has already raised the ire of advocacy groups.
Consumer protection organizations asked the FTC to investigate the app for its deceptive and unfair advertising practices. Search results in the app often turn up advertisements disguised as content, claim the groups, which makes it easy to prey on the trusting nature of children.
“As a consumer, you should have the right to know who is trying to persuade you,” said Angela Campbell with the Institute for Public Representation at Georgetown Law.
The groups say the amount of advertising and the style in which it is presented would never fly on television.
“When developing YouTube Kids, we consulted with numerous partners and child advocacy and privacy groups. We are always open to feedback on ways to improve the app,” said Google.
The FTC has not responded publicly to the groups’ request.
