Adele won’t be saying “Hello” to the Super Bowl after all. Shutting down speculation in the past week that she was in talks to perform at 2017’s Big Game, Adele said she was offered the opportunity, but declined. She told a crowd at her Los Angeles concert Saturday night that “that show is not about music,” in remarks captured by fans and posted on social media.
“First of all, I’m not doing the Super Bowl,” she said. “I mean, come on, that show is not about music. And I don’t really — I can’t dance or anything like that. They were very kind, they did ask me, but I said no.”
Rumors caught fire on Monday after the Sun published a report citing an unnamed source that said “organizers are doing absolutely everything they can to try to persuade her to sign up.” “She’s sold out every date on her tour, everyone wants a piece of her and they know they can bank on her bringing in the viewers,” added the source.
Adele is currently on her North American leg of her Adele Live 2016 world tour. Last year’s Super Bowl performance — headlined by Coldplay, with Beyonce and Bruno Mars joining in for a mash-up of sorts — was widely criticized, with Variety‘s Andrew Barker summing up the entire spectacle as “a mess.” So, it’s little surprise that Super Bowl would try to court Adele, with her international and age-spanning appeal.
