Bob Kupbens, who joined Apple in 2014 just ahead of Dame Angela Ahrendts to run the online Apple Store and other web-based retail programs as vice president of online marketing efforts, has reportedly left the company for another position.
Kupbens, who was previously in charge of digital marketing initiatives and e-commerce at Delta Air Lines, replaced Jennifer Bailey when she was appointed to run the Apple Pay project.
He has overseen the redesign of the online store, the online iPhone upgrade program, and has generally worked to make the site better integrated with the retail Apple Stores. No replacement for Kupbens has yet been named.
