Archie Comics has been working behind closed doors giving Archie, Jughead, Betty, and Veronica and the rest of the Riverdale gang a makeover for months. And now, the moment has come for eager fans: Issue No. 1 of The All New Archie by Archie Comics has been released.
Or rather, the makeover is complete. The die has been cast. Today, we find out whether the new look Archie delights his audiences, or whether he fails to elicit the magic his predecessor almost always did in his 75-year-long career.
Up until a few years ago, Archie Comics had become an afterthought in the comics-publishing world, having fallen behind big sharks like Marvel and DC. But after a change in management in 2009, the company began crafting new techniques to get the redhead from Riverdale back in business.
First, there was Afterlife With Archie, and then Archie vs. Predator, both of which sought to out-muscle Archie’s competitors with sheer gimmickry. And while the two series worked fairly well with the audiences, Archie Comics continues to maneuver in new ways to reach out to its readers.
