Archie Comics has announced a new collaboration with music streaming service Spotify to bring its rebooted era of Riverdale-set comics to the service as a series of motion comics, produced by Madefire. Using art and storylines from the 2015 reboot of Archie by Mark Waid, Fiona Staples, Annie Wu, and Veronica Fish, the series will release in six parts in conjunction with Spotify Studio’s range of exclusive content on the service—which now apparently includes motion comics and not just music!
The move makes sense for the young audience Archie has been targeting with this revitalized version of Riverdale, whether it’s through the comics or through the teen drama of the CW’s Riverdale show. You can watch the first Archie motion comic on Spotify here.