Asus has announced its CEO, Jerry Shen, plans to vacate his leadership role after a tenure of 11 years.
Shen has been in various roles with Asus for more than 25 years, and oversaw the company’s PC and phone businesses. Asus is adjusting its strategy moving forward and will target gamers and power users.
The company’s latest, the ROG Phone, is a high-end offering for the gaming market. Shen is headed to a startup called iFast where he will serve as chairman and CEO.
Asus plans to adopt a co-CEO structure with responsibilities split between executives S.Y. Hsu and Samson Hu. The change goes into effect January 1, 2019.