AT&T’s prepaid customers are being given access to the company’s sponsored data program.
The sponsored data program allows companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers, meaning customers can consume select content and not be charged for it. This program has been available to AT&T’s postpaid customers for some time. AT&T’s prepaid customers can now, for example, make use of the DirecTV Now streaming video service without it impacting their monthly data allotment. The sponsored data program also applies to other AT&T-owned services, such as U-Verse.
Customers who subscribe to AT&T’s $35 and $45 prepaid plans are automatically opted in to the sponsored data program. AT&T gives customers the ability to opt out if they so wish. AT&T has been notifying customers of the change via text message since last week.
