AT&T published a draft of changes it plans to make to its privacy policies.
AT&T says the new privacy guidelines are meant to make it easier for customers to understand what data is being collected and how that data is being used. Moving forward, AT&T says it will collect and use data in three different groupings.
The first set of data, such as call locations and durations, will be used to help improve its network. AT&T also collects some subscriber information that it uses to provide personalized service recommendations, such as coupons for specific retailers. AT&T says this type of service is opt-in. AT&T will also collect and use aggregate customer data, which is anonymous and spread across groups of customers.
This type of data will be used by AT&T to offers its advertisers and partners information about customer behavior over specific regions. AT&T said it will use customer information to generate advertising and marketing programs, as well as analytical reports. AT&T said that customers will have some control over what data is shared.
AT&T is seeking comments on the draft over the course of the next 30 days and will take into consideration customer feedback before officially implementing the new privacy policy.
