AT&T has indicated that it will close its brand new Aio Wireless brand if it successfully acquires Leap Wireless.
Leap owns and operates Cricket, and AT&T announced plans to acquire the pre-paid operate earlier this year. AT&T said through FCC filings that it would effectively merge its Aio Wireless operations with those of Cricket and continue to offer pre-paid services under the Cricket brand. Earlier this year, AT&T said to the FCC, “Aio still faces significant challenges to establish nationwide retail distribution, build brand recognition, and develop a significant customer base.”
It followed that statement this week by saying, “After the transaction’s close, AT&T intends to combine the nascent operations of Aio with Leap’s existing operations under the Cricket brand name.”
