Get ready for 1.21 gigawatts of fun. Just as Back to the Future fans are gearing up to celebrate the 30th anniversary of Marty McFly’s and Doc Brown’s adventures, Toyota teased plans to mark the film’s anniversary with a modern twist. Thanks to Toyota, fans can see Back to the Future stars Michael J. Fox and Christopher Lloyd together again and get a glimpse of what the automaker has planned leading up to October 21, 2015 – the futuristic date first introduced in Back to the Future Part II and the official on-sale date of Toyota Mirai hydrogen fuel cell vehicle. Check out the teaser video below, and keep your eyes peeled to the viral site HERE!
In 1985, Universal Pictures’ Back to the Future introduced the world to a time-traveling vehicle and what the future may hold. Thirty years later, Toyota has partnered with the beloved films to celebrate the intersection between the U.S. arrival of the Mirai hydrogen fuel cell vehicle and the innovation predicted in the movie. Today’s video is just the beginning – fans will have to stay tuned to see how the story unfolds.
“Over the years we’ve had a lot of fun predicting which Back to the Future fictional 2015 technology would arrive by the real year,” Michael J. Fox said. “Now that we’re a week away, I think fans are going to have a good time with what Toyota sees as a true possibility for transportation. It’s actually really cool.”
Toyota’s vision for the future is driven by the Mirai’s hydrogen fuel cell technology, which hits the streets of California on October 21. As Toyota’s ongoing “Fueled by Everything” digital campaign has demonstrated, hydrogen fuel has the potential to be produced from renewable energy sources like solar, wind and biogas. The vehicle’s only tailpipe emission is water.
“This Back to the Future-inspired milestone has taken 30 years to arrive, and Toyota has been developing hydrogen fuel cell technology almost that long,” said Bill Fay, Toyota division group vice president and general manager. “There’s no better way to generate excitement for a turning point in automotive history than with a film that celebrated the possibilities of the future.”
While the Mirai represents Toyota’s vision of the future, the automaker couldn’t resist having a bit of fun with the Back to the Future past. Marty McFly’s dream truck was a tricked out Toyota truck true fans will recognize. Listen closely in tomorrow’s video installment for a clue where a Toyota Tacoma re-creation of that famous 4X4 will be headed when the future arrives on October 21. (Hint, there’s more than one place.)
“While there are a lot of brands and activations that are celebrating the ‘Back to the Future’ milestone, Toyota stands apart for their nod to the future and the past with the auto technology depicted in the movies,” said Bob Gale, Back to the Future co-creator and producer. “When Toyota approached us about helping tell a bigger story about the future and innovation with the Mirai, we loved the direction – and who can resist Marty’s retro Toyota truck?”
Incidentally, the Back to the Future trilogy becomes available in a new anniversary edition Blu-ray set that also becomes available on October 21, 2015! You can purchase your own copy right here!
This is all part of the wave of festivities to commemorate the exact date in which McFly (Michael J. Fox) went to the “future” in the second film, including Universal’s Jaws 19 trailer and “official” Hoverboard commercial, actual bottles of Pepsi Perfect and, yes, a real functioning hoverboard that Lexus built and is currently testing, although it’ll probably be a while before that one hits the streets… or doesn’t hit the streets, to be precise.
