BMW has officially rolled out its car-sharing service, ReachNow, in Seattle, pushing its free-floating service as a “premium” mobility service.
“With ReachNow, we are moving car sharing to the next level,” said Peter Schwarzenbauer, BMW Group board member, at a press event.
The service will start out with 370 cars in Seattle — 70 all-electric BMW i3s, 120 BMW 328xi sedans, and 180 MINI Coopers (in four-door and two-door models).
To use the ReachNow service, would-be members will download the app, go through a sign-up process that’s promised to take as little as two minutes, and drive. Costs are similar to Car2Go, though slightly higher — a lifetime membership fee of $39 plus 49 cents per minute (though it’s lowered to 41 cents during a current promotional period).
The rate for ReachNow is supposed to stay constant for now, regardless of demand.
BMW plans to add delivery service, chauffeur service and even the chance for BMW and MINI owners in Seattle to rent their own cars through the service. The company is also planning to offer group service, such as for companies or housing communities
