Cartoon Network has got a thing for bruins. The Time Warner-owned cable outlet has granted a second-season order to the animated comedy “We Bare Bears,” a series about three bear brothers trying to make their way into human society.
The network cited the program’s early ratings performance. Since debuting July 27, a weeklong strip of original episodes that ran between July 27 and July 31 ranked first in its time period among kids 2 to 11 and 6 to 11, and in key demographics for boys. Cartoon Network said all premiere week plays of the show reached a combined audience of more than 10 million viewers over two years of age, including 4.8 million kids between 2 and 11 and 3.6 million kids between 6 and 11.
The network said “We Bare Bears” was one of the top three shows on its new Cartoon Network video app and contributed to a 14% increase in CartoonNetwork.com video plays over the prior four week site average. The series is created by Daniel Chong, and developed out of Cartoon Network Studios’ shorts program., which tries to identify promising concepts from up-and-coming creators.
