T-Mobile has announced that it has triumphed over Aio Wireless regarding a trademark infringement lawsuit.
T-Mobile believes Aio Wireless’s use of a “plum” color in its logo was too close to T-Mobile’s own magenta color and branding. It sued Aio Wireless, insisting the company switch colors to avoid consumer confusion. A federal court agreed with T-Mobile’s position.
Aio has been told to cease using the color in its marketing, advertising, stores, web sites, and social media. Aio Wireless is owned and operated by AT&T.
