When it comes to personalizing a laptop or desktop or getting one as soon as possible, Dell wants to provide choice and make it the best of both worlds for shoppers. Today, Dell is extending its Design Studio customization options to the Inspiron 15, the company’s most popular consumer laptop, and is announcing FastTrack1, a program that ships select popular pre-configured systems for consumers and small and medium businesses (SMB) out from factories the next business day.
Design Studio is an interactive gallery of original contemporary artwork commissioned exclusively for Dell.com that lets people turn their laptops into works of art. The Design Studio, introduced in December for Dell Studio laptops, has grown in popularity. With Design Studio online shoppers can click through a gallery of portraits and select a design, change viewing angles, zoom in on details and read a short bio that explains the artist’s work.
Design Studio offers more than 200 personalization options from artists including: Tristan Eaton, Mike Ming, Derek Welch, Deanne Cheuk, Maya Hayuk, Jason Holley, TWEEQIM, Thailand native Korakrit Arunanondchai, Filth (the nom de guerre of designer and artist Lucas Irwin), painter Robert Hargrave, Peter Stevens, Keith Warner and OBVLN. People can also choose design options from (PRODUCT) RED, which contributes money to The Global Fund to help fight AIDS in Africa.
If quick delivery is preferred, Dell’s new FastTrack option offers optional next business-day shipment of some of Dell’s most popular configurations. By tracking customers’ orders directly, Dell is able to identify which laptops are most often requested and have these systems available for quick delivery. Specific configurations are continuously updated to reflect demand trends and currently they include the $499 Dell Inspiron 15 with:
Intel Pentium Dual Core T4200
- 3GB of DDR2 SDRAM2
- 320GB SATA Hard Drive
- 6-cell Battery
- 8X CD/DVD Burner
And the $299 Dell Inspiron Mini 10v with:
- Intel Atom Processor N270
- 1GB DDR2 SDRAM2
- 120GB3 Hard Drive
“With Dell Design Studio, or quick shipment of some of our best-selling configurations, we’re giving shoppers the best of both worlds,” said Dave Marmonti, vice president of Dell’s Global Consumer business. “People can have our most popular systems shipped quickly, or they can design their own ultimate, personalized system with Design Studio. Either way, they get what they want.”
The FastTrack for Business option for U.S.-based small and medium business customers and partners offers delivery in about 2 business days of ordering on select, pre-configured business-class Dell Latitude laptops. Customers who prefer custom-configured Latitude models can continue to order from Dell’s full, build-to-order offering of computer systems.
Small and medium business customers can choose from four Latitude laptop models in seven different configurations, through the FastTrack for Business option. The Latitude family offers laptops designed for organizations with growing or established networks, is available in select colors and with backlit keyboards and docking capabilities. FastTrack configurations feature 13-inch, 14-inch and 15-inch models with the most popular upgrades.
