Facebook last month pledged to “do better” after a man in Cleveland shot and killed an elderly individual and posted a video of the murder on the social network. Now, the company put actions to that promise.
In a Wednesday post, Facebook CEO Mark Zuckerberg said the company will be adding 3,000 people to its community operations team to “review the millions of reports we get every week, and improve the process for doing it quickly.” That’s on top of the 4,500 reviewers Facebook currently employs.
“Over the last few weeks, we’ve seen people hurting themselves and others on Facebook – either live or in video posted later,” Zuckerberg wrote. “It’s heartbreaking, and I’ve been reflecting on how we can do better for our community. If we’re going to build a safe community, we need to respond quickly.”
He went on to say that Facebook is also “working to make these videos easier to report” so the company can more quickly remove the video and/or get the person help.
In the case of the Cleveland murder, Facebook said it received a report about the video containing the shooting more than an hour and 45 minutes after it was posted. The company disabled the suspect’s account within 23 minutes of receiving the first report about the murder video, but admitted that’s not good enough.
